Leia Coleman  About Me

THRU  YOU
VISUAL  IDENTITY We proposed a visual identity for Thru You, a brand targeted at 18–25-year-olds living in cities. The concept encourages users to explore their city through photography by providing them with a Polaroid camera, a curated map, and a series of creative prompts. This guides participants to capture moments they’d otherwise overlook.

In order to achieve this, we designed outputs, including publications, customised tote bags, and more. We even included a monthly exhibition using the collected images, offering participants the opportunity to see themselves displayed in a gallery!

The Thru You website provides customers with a concise introduction to the brand, while also providing a simple sign up section to start the adventure of your own city! It introduces the idea of our 3 picture prompts to choose from: Landmarks, Out Out, and Greenspace.