Leia Coleman  About Me

o BOTTURA: THE EXPERIENCE
IDENTITY Before developing the publication for Bottura: The Experience, it was essential to establish a clear and cohesive identity to guide the project. I began by defining the tone I wanted to communicate to the audience, those already familiar with and appreciative of Bottura’s culinary work. The aim was to create a visual language that felt both minimalist, inviting and approachable.

Establishing these core principles early on enabled me to fully visualise how the publication would communicate its identity in a consistent and meaningful way.



WHAT IS BOTTURA : THE EXPERIENCE?

This exclusive digital exhibition
displays the artistic dishes of
Massimo Bottura, taking place
in the breath-taking vineyards
of Emilia-Romagna (near the
hometown of Bottura). It shows
an authentic experience of not
only viewing his art-like dishes,
but also tasting them in their
true form, all catered to cultured,
art-interested 20 somethings.





        













Part of developing this identity involved designing a dedicated website to showcase the brand cohesively to potential customers. Alongside this, I produced a carefully considered colour palette, a range of advertising poster mock-ups, and logo variations, enabling a comprehensive visualisation of how the identity functions across different applications.